Who We Are
xGlobal Consulting is a global market activation firm dedicated to propelling world-class products, technologies, SaaS and services organizations to conquer global markets by unlocking new clients and growth markets that drives measurable revenue and profit. Complementing this, our Strategic Advisory Services (SAS) practice helps clients design, scale, and optimize global delivery models—unlocking top-tier talent, enhancing agility, and driving efficiency across finance, HR, and business operations.
With more than two decades of global experience in serving the most iconic FORTUNE 500 companies around the globe and solving their most complex problems by connecting clients’ C-suite leaders with the right products, solutions, and experts and bypassing years of effort by leveraging perfected solutions from around the world – we are regarded as the world’s only niche market activation consulting firm.
About Us
AxGlobal Consulting was founded in 2024 by Sonali Dua, CEO & Founder, following a 19-year tenure at Deloitte where she was a Partner with the firm. During her tenure at the firm she built trusted, authentic relationships with C-suite executives as their lead relationship partner- a true partner in their growth strategy and solving their toughest challenges across the globe by bringing the best experts, technologies, products, and services.
Driven by her mission to fill a market gap, Sonali founded xGlobal Consulting with a focus on empowering global CEOs and their product, SaaS, and services organizations to reach strategic markets. At its core, xGlobal is a connector—bridging C-suite leaders with the right products, solutions, and subject-matter experts across a global network to accelerate transformation, growth, and market leadership. xGlobal’s flagship Strategic Advisory Services(SAS) practice embodies this philosophy, helping clients design, scale, and optimize global delivery models—unlocking access to high-quality talent, improving operational agility, and driving both cost efficiency and performance impact. Be it strategic offshoring to harness global talent, expanding delivery capabilities, unlocking innovation, or optimizing enterprise functions to enhance effectiveness, we partner with you to turn ambition into action!
What sets us apart is our authentic, relationship-driven approach—creating impactful and sustainable results for our clients. Through the powerful combination of relationship capital, deep domain expertise, and execution agility, we unlock measurable outcomes: from scaling into new markets and accelerating global growth to enhancing effectiveness, improving productivity, and reducing time-to-market. We achieve new milestones of global success by activating exceptional networks and fostering a growth mindset. These connections create meaningful value for everyone—target clients, customers, stakeholders, and the broader society.
Meet CEO
Hi, I am Sonali
Mother, wife, sister, friend … and a successful professional with 28 years of glorious corporate experience.
During my career, I’ve learned from and teamed with the best – most notably with GE, Dell and most recently as a Partner with Deloitte in Australia. During my 19+ years in various client leadership roles with Deloitte, my experience has mostly been in client-facing roles serving firm’s largest global clients, building trusted relationships with CEOs and their leadership teams to solve their most complex problems across various geographies. Clients I have proudly served during my tenure with Deloitte include: American Express, British Telecom, Cargill, Citibank, Cochlear, DuPont, Johnson & Johnson, GE-State Bank of India (ex-JV), and Walmart.
My superpower is my expansive global network and my relentless ability to connect the dots, finding the best industry experts and solutions swiftly. This allowed my clients to bypass years of effort by leveraging perfected solutions from around the world.
In 2024, I founded xGlobal Consulting, world’s first 100% global market activation firm with a mission to empower global CEOs and innovative organizations to reach strategic clients and unlock growth opportunities, leveraging our strategic global networks to drive revenue and profit in international markets.
I truly believe in the power of resetting mindsets and nurturing strategic global networks to unlock exciting new growth – personal, professional and financial. I am passionate about enabling CxOs and senior leaders thrive at work and in life: whether it’s through accelerating growth by activating new markets, connecting C-suite members through an exclusive network, helping CxOs overcome limitations to reach their full potential or through tailored learning masterclasses so authentic leadership lessons are avaialble to those who are keen to learn globally.
What makes me, me.
Born in Delhi, India, my journey began with a fierce ambition: to become financially independent and climb the corporate ladder. I achieved financial independence as a teenager and relentlessly pursued my path to becoming a Partner at the world’s largest professional services firm. Balancing my professional aspirations with my roles as a mother, wife, daughter, sister, and friend, I mastered peak performance, confidence, and resilience.
I’ve travelled to over 30 countries and migrated to Melbourne, Australia, with my family in 2017. As a proud Australian with deep Indian roots, I enjoy exploring the outdoors, maintaining a healthy work-life balance, and spending quality time nurturing myself, spending quality time with my family and friends. My days are grounded in yoga, reformer pilates, walks, board games and camping on long weekends.
As a certified life coach, yoga teacher, and a firewalker, I believe in the power of resetting mindsets and nurturing networks to unlock exciting new growth—personally and professionally. I’ve learned incredible life lessons by saying yes to new opportunities and experiences including enjoying all adventure sports. From the Frozen River Trek in Ladakh to bungee jumping in New Zealand, skydiving in Miami, and jumping into cenotes in Mexico, I embrace life fully and encourage others to do the same.
My life’s theory? Make no excuses, be the best version of myself every day, and help others strive to become their best selves. Follow my journey on LinkedIn.
And join me on this journey towards new beginnings and achieving new milestones.
Location: Princeton, USA
Reach out today to explore how we can help optimize your global market activation strategies, enhance in-country team capabilities to build new relationships, and accelerate sales growth in new markets. Let’s conquer these challenges together and achieve unparalleled success.
